In recent years, the pursuit of lighter skin has become an increasingly prevalent trend, particularly in Riyadh, the capital city of Saudi Arabia. The fascination with skin whitening has taken hold, reflecting a complex interplay of cultural, historical, and social factors. In this article, we will delve into the phenomenon of skin whitening in Riyadh, exploring the reasons behind this growing trend and its implications for individuals and society. Cultural Influences: Riyadh, like many other societies, has a long history of associating fair skin with beauty and social status. The cultural preference for lighter skin dates back centuries, rooted in historical narratives and traditional beliefs. Fair skin is often seen as a symbol of purity and refinement, and this cultural inclination has persisted through generations. The desire for skin whitening can thus be viewed as an extension of deeply ingrained cultural values. Media and Beauty Standards: The media plays a significant role i
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